Blog of Laurent Dusausoy
Strategy and branding for luxury, fashion, and retail markets.
This blog is dedicated to marketers, managers, students and entrepreneurs who want to evaluate and improve the value of brand(s) in the luxury, fashion and FMCG industries.
A strong brand is developing your sales while reducing your costs and increasing your loyal consumers.
Many large companies have realized the need for a strong brand. Moreover, and now "brand value" is 40% of a company’s market capitalization, 70% in the luxury sector (source: S&P 500).
So, brands are your best asset and act like a virtuous circle for your customers and stakeholders
This requires to understand the fundamentals pillars of brand marketing and to use with efficiency processes and tools required to create a brand identity or to optimize the value of your brand.
The purpose of this blog is to present the news in brands management (brand equity), to give you (to those who need) some basic concepts and share together our expertise and experience
About intellectual property.
The author fully respects the right to intellectual property. This is why I always indicates the origin of the work and concepts presented. If, by mistake, this was not the case, thank you to point it out. I would make the corrections immediately.
About the author.
Laurent Dusausoy has spent the past 20+ years helping brands to connect with retailers in France, Europe and Middle East. His experience is deep within the FMCG and luxury market as sales and marketing director / manager for global brands or international retailers. Laurent is graduated from Edhec Business School with an MBA in general management.
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